Start Living Healthy is the Hawaii State
Department of Health’s (DOH) statewide
health promotion campaign.
Funded with Tobacco Settlement Funds,
this multimedia educational campaign,
with partnerships in both the private
and public sectors, is designed
to provide the people of Hawaii with easy to
understand information on healthy living.

Start Living Healthy is the Hawaii State
Department of Health’s (DOH) statewide
health promotion campaign.
Funded with Tobacco Settlement Funds,
this multimedia educational campaign,
with partnerships in both the private
and public sectors, is designed
to provide the people of Hawaii with easy to
understand information on healthy living.

Start Living Healthy is the Hawaii State
Department of Health’s (DOH) statewide
health promotion campaign.
Funded with Tobacco Settlement Funds,
this multimedia educational campaign,
with partnerships in both the private
and public sectors, is designed
to provide the people of Hawaii with easy to
understand information on healthy living.


About the Healthy Hawaii Initiative

For over ten years, the Hawaii State Department of Health’s Healthy Hawaii Initiative (HHI) has been supporting healthy lifestyles by implementing policies and programs to create sustainable changes in Hawaii’s communities, schools and workplaces. Launched in 2000, HHI is a statewide effort focused on reducing three core behaviors that contribute to chronic disease: smoking, inactivity and poor diet. HHI has made significant strides in helping Hawaii’s residents lead healthy lives and has been recognized for its success as a comprehensive public sector prevention program. HHI has expanded its efforts to also include chronic disease management programs and is now known as the Department of Health’s Chronic Disease Prevention and Health Promotion Division (CDPHPD). For more information on CDPHPD programs, please visit http://health.hawaii.gov/chronic-disease/.

Education Campaigns

  • Choose Healthy Now!
    The Choose Healthy Now! Healthy Vending Project increases consumer choice by expanding access to healthy snack and drink options.
  • Rethink Your Drink!
    Inspires Hawaii teens to choose water and other healthier beverages instead of sugary drinks.
  • Fruits and Veggies, Good Choice!
    Encourages adults to eat one more serving of fruit and one more serving of vegetables every day.
  • Step It Up Hawaii
    Encourages adults to walk at least 30 minutes on five days a week.
  • You Gotta Start Somewhere
    Focused on taking small, achievable steps towards healthier lifestyles.
  • 1% or Less is Best
    Encouraged Hawaii’s residents to reduce their fat intake by switching from drinking whole and 2% milk to 1% and skim milk.

Approach

Our structure is based on the social-ecological model to affect behavior change at multiple levels of society (individual, interpersonal, organizational, community and societal).

The Healthy Hawaii Initiative is made up of five interrelated components:

  • Schools
  • Community Programs
  • Public and Professional Education
  • Research and Evaluation
  • Nutrition Education Network