What is Start Living Healthy ?

Start Living Healthy is the Hawaii State Department of Health's (DOH)statewide health promotion campaign. Funded through the Tobacco Settlement funds, this multimedia educational campaign, with partnerships in both the private and public sectors, is designed to provide the people of Hawaii with easy to understand information on healthy living.

To contact the Healthy Hawaii Initiative e-mail This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

Approach

The Healthy Hawaii Initiative (HHI) is the DOH program responsible for running the Start Living Healthy campaign. HHI's structure is based on the social-ecological model to affect behavior change at multiple levels of society (individual, interpersonal, organizational, community, and societal). The Healthy Hawaii Initiative is made up of five interrelated components: 

• Schools
• Community Programs
• Public and Professional Education
• Research and Evaluation
• Nutrition Education Network

Education Campaigns

Fruits and Veggies. Good Choice!
Encourages adults to eat one more serving of fruit and one more serving of vegetables every day.

Step It Up Hawaii
Encourages adults to walk at least 30 minutes on five days a week.

You Gotta Start Somewhere
Focused on taking small, achievable steps toward healthier lifestyles.

1% or Less is Best
Encouraged Hawaii's residents to reduce their fat intake by switching from drinking whole and 2% milk to 1% and skim milk.

Healthy Hawaii Initiative Goals

• Educate on leading causes of preventative deaths
• Encourage the public to incorporate healthy choices into their lifestyles
• Reduce the burden of chronic disease