Fruits & Veggies. Good Choice! Campaign
On June 25, 2007, the Hawaii State Department of Health, Healthy Hawaii Initiative launched the Fruits and Veggies. Good Choice! education campaign, designed to get Hawaii’s residents to eat one more serving of fruit and one more serving of vegetables every day.
Download the Campaign Press Release
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In 2008, the Hawaii State Department of Health (DOH) worked with six locally owned grocery store partners on the “Fruits & Veggies. Good Choice!” campaign. The statewide education campaign is designed to encourage Hawaii’s residents to eat one more serving of fruit and one more serving of veggies everyday.
With the assistance of the Hawaii Food Industry Association, the DOH solicited grocery store partners that would provide special discounts to the public on fresh, canned or frozen fruits and vegetables. As a result, Don Quijote, Down to Earth, KTA Super Stores, Pukalani Superette, Puna Fresh Foods, and Times Super Markets signed on to further promote the campaign message, as well as, coordinate special events to promote the consumption of fruits and veggies during the campaign.