The Step It Up Hawaii media campaign was designed to encourage adults to walk at least 30 minutes, five days a week. Walking 30+ minutes, five days a week is easy when you break it up into three shorter 10 minute walks. Regular walking can give you more energy and make you feel better and look better. Television ads, radio ads, mall ads, posters, news stories and community events statewide all played a role in promoting  the walking message.

 TV Ads                                                                             Mall Ads

One Step	Step Up the Energy	Super Duke	Couple	Friends

 Walking Posters                

Body Benefits	Fun Facts	Easy Steps to Get 30+ Minutes a Day